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Hello there! Right now I’m share my new interior styling operate, artwork way and shoot production for a massive images collaboartion with Way of living Floors.
As an inside stylist, I’m often questioned to forecast developments for my clients and then create imagery influenced by the newest seems. These photos will surface throughout promoting and in the push. It’s my position to art direct the shoot, program the shoot out in depth and do the interior styling in established.
Life style Floors: New Styling Get the job done
This summer time I was questioned to produce a established of new images for Life-style Flooring for 2023. These are my standard consumers and they are one particular of my favorite organizations to collaborate with. I hand select a close staff including a photographer, two assistants and a established buidler. The internet marketing workforce at Way of life Flooring also be a part of us on established.
I scheduled the shoot over 6 times about a few destinations in Henley, South London and East London booked as a result of The Location Fellas.
My Position As An Interior Stylist
1 of my vital roles is regulate the logistics in my position as the shoot producer.
In the run up to the shoot, I cherry-decide on the major developments for 2023, and then perform out which flooring from Lifestyle Floors substantial range will operate very best.
I also decide on the 3 locations. I was on the lookout for homes with appealing facts like doorways that direct onto a backyard, fascinating staircases, arched windows and wonderful kitchens.
Generating Temper Boards for Way of living Ground
In advance of the shoot, I approach out the all the detail together with what props I wanted to invest in for the sets. Procuring for the shoot is possible a person of the finest bits. My property is filled with bins of elegant props and accessories in the operate up to taking pictures.
Below is just one of the mood boards so you can see the setting up included:
The final image
You can see below how I have utilized the props featured on my temper board in the locale to carry the flooring to everyday living. And the colours that I have picked out in the home to reflect the Coastal trend that is heading to be big for interiors in 2023. The flooring appears to be perfect in this space and is effective so nicely with the picket furniture and the slender steel blue upholstered chairs.
Planning for the shoot
The week ahead of the shoot, I loaded a hire van with purchased props and objects from my individual household. Then I drive to the very first place house, and we unpacked my van and commence established dressing rooms in the locale. We non permanent healthy the flooring laying it on leading of the present flooring at the locations.
At the end of the day, we pack up all the props back again into the van, and pack up the flooring – and return the dwelling how we observed it. I like to go away the locale searching photograph fantastic – sometimes it is hard to know we have even been there!
It’s like transferring property unpacking and packing again up yet again all in few days.
On the shoot day
This image shoot fell on the most popular working day of the year…and we were being melting! In spite of the warmth, we smashed it out as a crew. I even built an instagram reel to share at the rear of-the-scenes on this shoot.
Jointly, we made a incredible set of illustrations or photos that I’m tremendous happy of. They will appear across the media and on the Lifestyle Flooring web-site.
If you are looking for new flooring for your dwelling, make guaranteed to examine out their site listed here. You will see a whole lot of my styling get the job done showcased on their web-site.
I’ll be producing a blog article showcasing all the flooring traits for 2023 quickly, so make guaranteed you come again to my blog site to learn additional.
Considering of booking a picture shoot for your model or client, then get in contact. I can help you deal with and organise a shoot from commence to complete.
Maxine